WHELAN COMMUNICATIONS		Target Market Publications
THE STRATEGY

				Project: A Century of Change, the centennial history of the international law firm Squire, Sanders & Dempsey Primary Use: Business development. Squire, Sanders, & Dempsey is one of America's leading law firms. The tone and look of A Century of Change helps reinforce the idea of the firm as venerable and rock-solid. Writer: Ned Whelan Designer: Ben Kotowski Client: Squire, Sanders & Dempsey
				THE ST0RY

		Chapter 2 Hard Times Andrew Squire died in the middle of the Depression when the American public was in no mood to listen to "reasoned appeals." The country blamed the Republicans for the Depression, and the Depression ravaged Cleveland. Bread lines curled around churches. Once prosperous banks closed their doors. Corporations went bankrupt and some of their owners papered the bar of the exclusive men's club, the Tavern Club, with colorful but worthless stock certificates.
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Anniversary / Commemoration		/ Fund Raising / Economic Development
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