WHELAN COMMUNICATIONS
THE STRATEGY
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WHELAN COMMUNICATIONS |
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THE STRATEGY |
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Primary Use: Fund raising. The Voice of the World was published as a premium for Catholic Charities' supporters who give at the highest levels. Such a premium reinforces the institution's commitment to its mission and to its supporters. The cost of the book was underwritten by several anonymous Catholic Charities contributors. Writer: Rory O'Connor Designer: Ben Kotowski Client: The Catholic Charities Corporation of
Cleveland |
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THE ST0RY |
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THE CZAR The Czar was the most politically savvy
creature around the growing and thriving Catholic Charities
system. He was able to lead but appear to be following, able
to take blame but able to place it where it belonged. The
way he handled John Bernet in February, 1935, a few months
before Bernet's death, is telling of Jones' finesse. |
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