Strategies&;Commemoration

WHELAN COMMUNICATIONS

Target Market Publications

THE STRATEGY

Project: Gateway: Blueprint Of The Future, a coffee-table book commemorating the building of Jacobs Field, the Cleveland Indians' new ballpark.

Primary Use: Promotion of the new ballpark as a cornerstone in downtown Cleveland's new look and the new hope for the success of professional sports in Cleveland.

Writer: Edward J. Walsh

Designer: Ben Kotowski

Client:Grace Communications, Cleveland

THE ST0RY

Sixty-six blocks, 103 Years— From League Park to Jacobs Field
The Cleveland Spiders and Cy Young

Soon after the game was invented, baseball was played in Cleveland. As early as 1857, only 12 years after the first game was played in Hoboken, New Jersey, under the modern rules devised by Alexander Cartwright, some of Cleveland's genteel citizens were protesting "ball playing" on Public Square.

View Entire Chapter

WHELAN

HOMEPAGE

Anniversary / Commemoration

/ Fund Raising / Economic Development

About Whelan
E-mail Us


WHELAN COMMUNICATIONS		Target Market Publications

THE STRATEGY

		Sixty-six blocks, 103 Years— From League Park to Jacobs Field The Cleveland Spiders and Cy Young Soon after the game was invented, baseball was played in Cleveland. As early as 1857, only 12 years after the first game was played in Hoboken, New Jersey, under the modern rules devised by Alexander Cartwright, some of Cleveland's genteel citizens were protesting "ball playing" on Public Square.

		View Entire Chapter