WHELAN COMMUNICATIONS		Target Market Publications
THE STRATEGY

				Project: Reflections of the Road, a written and pictorial history of the Ohio Turnpike. Primary Use: Economic Development. The corridor along the Ohio Turnpike is highly developed for business. The purpose of the book is to promote that development and to attract future development. Writer: Pauline Thoma Designer: Ben Kotowski Client: The Ohio Turnpike Commission
				THE ST0RY

		If you can eat it or wear it or read it or watch it or use it, you can find it on the Ohio Turnpike The yo-yo nature of Ohio's and America's economy can be tracked by Ohio Turnpike traffic. When the economy is strong, the proportion of the trucks on the turnpike rises; in a weak economy the proportion of trucks drops. The cargo transported along Ohio's toll road for delivery throughout the United States is fascinating in its diversity.
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	WHELAN	HOMEPAGE
Anniversary / Commemoration		/ Fund Raising / Economic Development
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