Whelan Communications

Target Market

The Strategy


Project: Reflections of the Road, a written and pictorial history of the Ohio Turnpike.

Primary Use: Economic Development. The corridor along the Ohio Turnpike is highly developed for business. The purpose of the book is to promote that development and to attract future development.

Writer: Pauline Thoma

Designer: Ben Kotowski

Client: The Ohio Turnpike Commission

The Story

 


If you can eat it or wear it or read it or watch it or use it, you can find it on the Ohio Turnpike

The yo-yo nature of Ohio's and America's economy can be tracked by Ohio Turnpike traffic. When the economy is strong, the proportion of the trucks on the turnpike rises; in a weak economy the proportion of trucks drops.

The cargo transported along Ohio's toll road for delivery throughout the United States is fascinating in its diversity.

 

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