Whelan Communications

Target Market

The Strategy


Project: The Voice of the World, the Catholic Charities Corporation of Cleveland's 75th anniversary history (1996)

Primary Use: Fund raising. The Voice of the World was published as a premium for Catholic Charities' supporters who give at the highest levels. Such a premium reinforces the institution's commitment to its mission and to its supporters. The cost of the book was underwritten by several anonymous Catholic Charities contributors.

Writer: Rory O'Connor

Designer: Ben Kotowski

Client: The Catholic Charities Corporation of Cleveland

The Story

 


Chapter 4
THE CZAR

The Czar was the most politically savvy creature around the growing and thriving Catholic Charities system. He was able to lead but appear to be following, able to take blame but able to place it where it belonged. The way he handled John Bernet in February, 1935, a few months before Bernet's death, is telling of Jones' finesse.

 

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